Design and conceptualisation for proposal of an identity, for EU enlargment.
Proposing graphical design concepts, rules and visual constraints for an identity around the topic of enlargment of the EU.
Conception
Composition
Graphic Design
Colorimetry, styling
Illustration
Vector shaping
CASE STUDY
The European Commission communicates about its ongoing policies, through different channels, such as factsheets, documents, reports, social media channels, and intend to define visual guidelines, as sub identities for related topics. The design is a proposal of design/concept around the 20th anniversary of EU enlargment.
Product Video Presentation
DESIGN SCREENSHOTS
The identity was designed to fit several purposes, and displays, such as factsheets, social media cards & caroussels, web banners etc... It intended to convey the "anniversary" concept through the number 20, with birthday elements such as EU ribbon declinations of the flag.
COLOUR SCHEME
EC Blue
#003399
EC Yellow
#ffed00,
#646567
Light Grey
#c5c6c8,
#c5c6c8
Deep gray
#646567,
#646567
EC emblem, EC Square Sans Pro as the mandatory font for the Commission’s logo, images incorporating texts and for professional publications.
