antoine leignel.com

FISSI WEBSITE DEVELOPMENT

Development of a website and of an identity for Fissi greek products.

Fissi is a belgian based brand, specialised in selling crafted Food and cosmetic products form the Egée sea greek islands

Web design

Structuring, slicing

Development

html, css

Branding

Identity definition

CASE STUDY



The customer needed first to create and develop an identity around his concept. First phase of the work was to define the identity, logo, colorimetry & concept behind the service.

Once the typographic, colors scheme & graphic work done, the next steps consisted in developing around a brand new website showcasing the products and history of the local producers, with a modern and visually attractive website reflecting the activities of the seller.




Product Video Presentation
image
DESIGN MOCK UPS



In order to offer the brand a strategic and friendly experience, an adaptive design and mobile friendly website was developed, with the pre-defined identity basis.

The first part of the work was to start from scratch, and to first establish a set of colors, to define a typographic approach, and to create a logo to identify the brand.

Naturally, an approach on defining the brand through its Bio aspect came, and a logo around olive and oil defined the basis and central idea around the brand activities and products.




COLOUR SCHEME


image


The typographic approach tried to translate the greek origin of the product by making the logo letters squared and transform the font into a look-alike greek symbol.

An olive branch accompanies the logo to reflect the main activity of the brand: olive-based products and exchanges with greek olive oil local producers.




CREATIVE TOOLS
Coding & development


Secondary softwares



image


image