Design of an identity and development of a dedicated website for Fissi, a brand selling greek natural craft products.
Fissi is a belgian based brand, specialised in selling crafted Food and cosmetic products form the Egée sea greek islands, from cosmetic products, to food and natural olive oil.
Web design
Structuring, slicing
Development
html, css
Branding
Identity definition
Case study
The customer needed first to create and develop an identity around his concept. First phase of the work was to define the identity, logo, colorimetry & concept behind the service.
Once the typographic, colors scheme & graphic work done, the next steps consisted in developing around a brand new website showcasing the products and history of the local producers, with a modern and visually attractive website reflecting the activities of the seller.
In order to offer the brand a strategic and friendly experience, an adaptive design and mobile friendly website was developed, with the pre-defined identity basis. The first part of the work was to start from scratch, and to first establish a set of colors, to define a typographic approach, and to create a logo to identify the brand.
The customer decided for an approach on defining the brand through its Bio aspects, and a logo around olive and oil defined the basis and central idea around the brand activities and of the products.
Colour scheme, palette
The typographic approach tried to translate the greek origin of the product by making the logo letters squared and transform the font into a look-alike greek symbol. An olive branch accompanies the logo to reflect the main activity of the brand: olive-based products and exchanges with greek olive oil local producers.
Mint
#48cfad
Olive
#4a5c29
Black
#000000
White
#fffff
Creative tools
Adobe illustrator for the definition of the logo and branding and print and digital aspects and uses. Html for building the structure of the entity website following the defined identity, css for slicing and stylesheets for the front end part.
