Design of an illustrative visual, for the president & cab, to express season's greetings to staff.
Design and visual to be adaptive to digital and print formats, to be printed as a physical greeting card to be sent in a classic postal way, but also on social medias and digital channels.
Vector graphics
Bezier curves, Feather
Graphic Design
Colorimetry, styling
Illustration
Vector shaping, manual artwork
CASE STUDY
The design and visual intended to convey hope and trust in the entity, in a difficult political landscape, and translate the idea of hope through difficult times, wishing for a warmer and peaceful window on the future and institutions.
Product Presentation
DESIGN MOCK UPS
The print design was showcase on a tryptic leaflet, back and front, and was unfolded from the center slide. The first slide showing the main illustration, opening on the second leaf, reserved for handwritten messages by the president and/or team, leading to a detailed view of the Berlaymont buiding in a warm goldish tone landscape.
An animated GIF version to be displayed on social media cards, and digital E-cards to be sent via email & online.
COLOUR SCHEME
European Blue tones
#21428a
Yellows
#fdf4ce
Orange tones
#cad8ec
The graphic charter of the European Commission to be applied as recognisable, with a pre-defined framing rules (colours, logo, formating).
CREATIVE TOOLS
Main softwares
Illustrator
Vector shaping, bézier curve
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