Design of a carousel with explainer visuals on the topic of the launch of Instant Payments accross Europe.
Social media cards, to be displayed on external communication of the Council to promote and explain the concept of the so-called Instant payments method, and what it represents as an advantage for citizens accross Europe.
Vector graphics
Bezier curves, Feather
Graphic Design
Colorimetry, styling
Illustration
Vector shaping, manual artwork
CASE STUDY
The European Council illustrates it's political guidelines and decision throught its website and communication channels, such as social media platforms, in order to reach citizens and explain the ideas behind political decisions and priorities, and to promote them to the European citizens.
Product Presentation
DESIGN MOCK UPS
Main part of the work concentrates on producing explainer illustrations, to translate the ease-of-use aspect, rapidity and user friendly advantages that the system offers to the citizens, and what added-value it could represent on their day-to-day lives.
COLOUR SCHEME
Council Blue
#21428a
Light Yellows
#fdf4ce
Light Blues
#cad8ec
Grays
#4fc1e9
The graphic charter of the Council of the European Union to be applied as recognisable, with a pre-defined style for the dedicated topic (colours) but also for the illustration style.
CREATIVE TOOLS
Main softwares
Illustrator
Vector shaping, bézier curve
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