antoine leignel.com

Peugeot emailing argus

Margarita is an advertising agency based in Guadeloupe, a french carribean island, and is one of the main advertising agencies.

It manages a range of brands such as car sellers, beers & softs, and a wide variety of other type of clients. The agency was designing adds for its clients, as much for online display as for digital communications.

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Web design

Structuring, slicing

Development

html, css

Emailing

Silverpop, cross-media

Case study

Weekly newsletter campaigns were each time linked to advertising campaigns, displayed in the streets or on Tv spots, and represents a cross-media push; The newsletters were then intented to remind customers of current promotions related to the actions ongoing, and to generate more clicks and sales towards the brand website.

image showing the Peugeot emailing in situation, in a laptop screen

In order to offer the brand a strategic and friendly experience, an adaptive design and mobile friendly website was developed, with the pre-defined identity basis.

The first part of the work was to start from scratch, and to first establish a set of colors, to define a typographic approach, and to create a logo to identify the brand.

Naturally, an approach on defining the brand through its Bio aspect came, and a logo around olive and oil defined the basis and central idea around the brand activities and products.

image showing a hand hanging a smartphone, with inside the Peugeot emailing campaign, and someone scrolling into it

A pre-defined graphic charter of the brand was to apply on the communications, to recall the advertising campaigns through cross media, and the seller promotions.

Colour scheme
Creative tools
Coding & development

Secondary softwares
  • Illustrator
    Vector shaping, bézier curve
    Vector shaping, bézier curve
    Adjust your selections for advanced options as desired before continuing. Learn more
  • Photoshop
    Image composition, retouche
image of a hand hanging a phone and displaying the emailing campaign inside, in a dark renderer