Margarita is an advertising agency based in Guadeloupe, a french carribean island, and is one of the main advertising agencies.
It manages a range of brands such as car sellers, beers & softs, and a wide variety of other type of clients. The agency was designing adds for its clients, as much for online display as for digital communications.
Web design
Structuring, slicing
Development
html, css
Emailing
Silverpop, cross-media
Case study
Weekly newsletter campaigns were each time linked to advertising campaigns, displayed in the streets or on Tv spots, and represents a cross-media push; The newsletters were then intented to remind customers of current promotions related to the actions ongoing, and to generate more clicks and sales towards the brand website.
Presentation
Presentation
In order to offer the brand a strategic and friendly experience, an adaptive design and mobile friendly website was developed, with the pre-defined identity basis.
The first part of the work was to start from scratch, and to first establish a set of colors, to define a typographic approach, and to create a logo to identify the brand.
Naturally, an approach on defining the brand through its Bio aspect came, and a logo around olive and oil defined the basis and central idea around the brand activities and products.
Colour scheme
Peugeot cyan
#219dee
Dark Cyan
#132033
Black
#000000,
#232323
White
#4fc1e9,
#3bafda
A pre-defined graphic charter of the brand was to apply on the communications, to recall the advertising campaigns through cross media, and the seller promotions.
Creative tools
Coding & development
Html
structure building
Css
Slicing & styling
Update This App
Secondary softwares
Illustrator
Vector shaping, bézier curve
Vector shaping, bézier curve
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