antoine leignel.com

Staff matters newsletter

The product intented to regroup corporate and local news spread on several places into one single newsletter, sent each month.

Targeted audience, and segmentation applied through databases, and sent to the entire staff, by segment, following location, DG. Analytics through segments on 40.000 potential readers.

Web design

Structuring, slicing

Development

html, css

Emailing

Silverpop, cross-media

Case study

The project intented to regroup corporate and local news spread on several places into one single newsletter, sent each month. Targeted audience, and segmentation applied through databases, and sent to the entire staff, by segment, following location, DG. Analytics through segments on 40.000 potential readers.

Design Presentation
image showing the staff matters emailing in a mail client mock up
Design mock ups

European Commission's logo as main identity, with european flag and stars as a watermark. The European Union emblem, based on the flag, is a recognisable, element that guarantees trustworthiness for users. The EC visual identity is constructed around the European Commission's logo.

Colour scheme, palette
image showing details and design of the staff matters emailing campaign

Some specific guidelines, for online and internal communication, as EC sharepoint styleguide, to be respected and apllied in terms of implementation, css and framework styling and slicing.

Creative tools
Coding & development


Secondary softwares
image showing the emailing campaign in a smartphone mock up
image of the staff matters emailing campaign in a phone mock up showing the design