antoine leignel.com

EU greetings 2024

Design of an illustrative visual, for the president & cab, to express season's greetings to staff.

Design and visual to be adaptive to digital and print formats, to be printed as a physical greeting card to be sent in a classic postal way, but also on social medias and digital channels.

Vector graphics

Bezier curves, Feather

Graphic Design

Colorimetry, styling

Illustration

Vector shaping, manual artwork

Case study

The design and visual intended to convey hope and trust in the entity, in a difficult political landscape, and translate the idea of hope through difficult times, wishing for a warmer and peaceful window on the future and institutions.

close up image of the 2024 EU greeting illustration
Design mock ups

The print design was showcase on a tryptic leaflet, back and front, and was unfolded from the center slide. The first slide showing the main illustration, opening on the second leaf, reserved for handwritten messages by the president and/or team, leading to a detailed view of the Berlaymont buiding in a warm goldish tone landscape.

An animated GIF version to be displayed on social media cards, and digital E-cards to be sent via email & online.

colour scheme, palette
image presenting the 2024 illustrative greeting card

The graphic charter of the European Commission to be applied as recognisable, with a pre-defined framing rules (colours, logo, formating).

Creative tools
Main softwares
image showing the illustration in situation on print formats
image of the greeting illustration in situation in social media cards formats