Golden Palace is a Belgian brand, leader in the gambling sector, and active in the country on a physical and digital way.
With more than 40 gamehalls, Golden Palce is one of the most leading online gambling website of Belgium. These newsletter campaigns were produced and sent on a weekly basis, promoting the ongoing sports betting campaigns, and to send the user to the website.
Web design
Structuring, slicing
Development
html, css
Emailing
Silverpop, cross-media
Case study
The newsletters edition required two kind of works: the design & graphical aspect, with creating dedicated banners, images in line with cross-media campaigns and with the identity, but also an integration work with implementing content with Html & Css to maintain a responsive mobile-friendly conteent, and add automation by developing the newsletter with Silverpop, and in that way, being able to personalise, track and automate some parts of the newsletters.
Product Presentation
Design mock ups
Golden Palace pre-defined graphic charter, that needed to be reflected into the emailing template.
The use of high contrast colors, with ocre on black was the main identifyable identity code that would be recognised.
Colour scheme
Mint
#56a474
Ocre
#b18f46
Black
#000000
White
#ffffff
A pre-defined graphic charter of the brand was to apply on the communications, to recall the advertising campaigns through cross media, and the seller promotions.
