Short teaser video, with key messages reflecting the principles of the campaign.
It was used and communicated through internal screens to get people to know the new campaign, and was also used on the campaign website for its aunch.
Vector animation
Animated typography, shapes
Graphic Design
Colorimetry, styling
Typography
Font animation
CASE STUDY
The project intented to assemble a wide variety of services and communications, promoted through several channels, in a single unfied campaign, promoting thoses different initiatives and services into one single entity, with a simple approach, to attract attention of the customers with an attractive renderer, translating a dynamism via typography and bright spot colors.
Product Video Presentation
DESIGN SCREENSHOTS
The video purpose was to bring visibility to the campaign on screens and building entrances. It was also used as an introductive teaser on the campaign website.
COLOUR SCHEME
Yellow
#dab92b
Purple
#864388
Green
#4aa370
Grey
#646567
EC Square Sans Pro is the mandatory font for the Commission’s logo, images incorporating texts and for professional publications.
CREATIVE TOOLS
Main softwares
After Effects
Special effects
Secondary softwares
Illustrator
Typography, shaping
Vector shaping
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