Short campaign add teaser video, introducing concept and visuals, with key messages reflecting the principles and visuals of the new campaign.
It was used and communicated through internal screens to get people to know the new campaign, and was also used on the campaign website for its launch.
Vector animation
Animated typography, shapes
Motion Design
Colorimetry, styling
Typography
Font animation
Case study
The project intented to assemble a wide variety of services and communications, promoted through several channels, in a single unfied campaign, translating those different initiatives and services into one single entity, with a simple approach, to attract attention of the customers with an attractive renderer, translating dynamism via typography and bright spot colors.
The video purpose was to bring visibility to the campaign on screens and building entrances. It was also used as an introductive teaser on the campaign website. It aimed to regroup the ideas of digitalisation of services, new teleworking tools, and new way of centralising work and internal communication after the Covid.
The video was used on the entrance of the buildings, on flatscreens, but also on the dedicated pages of the intranet pages, related to the launch of the campaign, for staff awareness.
EC Square Sans Pro is the mandatory font for the Commission’s logo, images incorporating texts and for professional publications.
Colour scheme, palette
Yellow
#dab92b
Purple
#864388
Green
#4aa370
Grey
#646567
EC Square Sans Pro is the mandatory font for the Commission’s logo, images incorporating texts and for professional publications.
Creative tools
Adobe illustrator for exporting vectors and typographies to Adobe After effects for producing the animation and effects of the teaser, and Adobe Media Encoder for exporting to the dedicated formats to be used on diffrent type of displays (web, flatscreens etc ...).
