Explainer illustrations and carousel design created to support the communication of the EU Instant Payments initiative.
contact me +32 493 64 71 78
E-mail antoine.leignel@proton.me
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The objective was to simplify a complex financial topic into clear and engaging social-firsts visuals understandable by a broad European audience.
The visual system focused on accessibility, speed and ease of use through simplified vector scenes, strong iconography and friendly colour palette aligned with the EU communication guidelines.
Clearer communication, reusable visual system, adapted for multiple channels, institutional consistency.
General palette of the European council, european blue tones contrasted with yellow, with dedicated pre-defined colour scheme per topic to be applied.
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