Visual communication assets designed to support the European Union's single charger initiative through accessible and engaging storytelling.
contact me +32 493 64 71 78
E-mail antoine.leignel@proton.me
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The main challenge was to translate a complex European regulation into visuals that could instantly communicate the environmental and practical benefits of a universal charging standard. The communication needed to remain accessible, informative and visually engaging for a broad audience.
The visual approach combined clean vector illustrations, simplified device representations and a modern colour palette aligned with institutional communication standards. Special attention was given to readability, visual hierarchy and adaptability across multiple social media formats.
The project resulted i a consistent and reusable visuals designed to communicate the initiative clearly across digital channels while reinforcing accessibility and audience engagement.
General palette of the European Commission, european blue tones contrasted with yellow, with dedicated pre-defined colour scheme per topic to be applied.
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